Competitive Analysis
Understanding your competition is critical to winning in your marketplace. Swordfish can provide you with an unbiased perspective of how well you stack up against your competition, why your customers chose—or didn't choose— you, and what steps you can take to win more deals in the future. Among the things we can do:
- Build and manage a proactive Competitive Analysis program to ensure your company is always a step ahead of your competitors—including those you don't yet know about
- Track and report on the online conversations your customers are having about your company versus your competition
- Develop competitive segmentation models and conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses to help you better understand your relative positions
- Interview customers you've won or lost in competitive deal cycles to gain insights into what really influenced the outcome
- Work with you to predict what your competitors might do—and help you interpret and plan a response to what they've already done
- Train your Sales team on how to counter competitors in the sales process
- Create competitive tools to help your Sales team win more deals
- Design and implement Web survey instruments to collect large-scale win/loss market feedback
- Provide competitive input to Product Marketers and Product Managers in the MRD/PRD development process