Swordfish has two main areas of focus. But to offer complete solutions to its clients, Swordfish partners with the best individuals and firms to bring you a complete range of marketing services.
Internet Strategy: Web Community, Online Marketing, and E-Commerce Tools and Platforms. We help you select, implement, and manage:
- Crowdsourcing platforms: Salesforce Ideas, IdeaScale, and UserVoice
- Site performance monitoring tools: Google Analytics, HitsLink, WebTrends
- Search Engine Marketing (SEM): Google AdWords
- Online advertising: Google AdSense
- Search Engine Optimization (SEO)
- Marketing automation: Salesforce.com, Eloqua, vTrenz
- Conversion rate improvement
E-commerce and Web Community Sites. We help you select, implement, and manage:
Sales and Marketing Collateral Development. We write and edit:
- Product marketing materials:
- Business- and technically-focused white papers
- Product datasheets, brochures, and Web copy
- Case studies
- Best practices guides
- Corporate marketing materials:
- Company overviews and fact sheets
- Trade journal and contributed articles
- Corporate books
- Sales enablement tools:
- Sales cards and guides
- Responses to RFPs, RFQs, and RFIs
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- Proposal content libraries
Other services provided through the Swordfish Partner Network:
- Design services: website design, corporate ID, collateral design, and much more
- Competitive analysis
- Market research
- Brand development
- Vertical segmentation analysis
- Events management