Online Marketing Strategy Development and Technology Selection, Implementation and Management
Swordfish can help you determine the best way to integrate online tools and techniques into your marketing initiatives. However, unlike most marketing firms—which stop there, at the recommendation level—Swordfish can go further and actually implement and thereafter manage these technologies and programs for you.
Some of the online marketing tools and techniques we work with include:
- Social media campaigns using Facebook, Twitter, and LinkedIn
- Content marketing via blogs, email newsletters, white papers, and other information vehicles
- Search Engine Marketing (SEM) using Google AdWords, including landing page design
- Search Engine Optimization (SEO)
- Site performance monitoring using Google Analytics
- Market research and customer satisfaction surveys using SurveyGizmo and SurveyMonkey
- E-commerce platforms: BigCommerce, Volusion, PayPal, and Google Checkout
- Community discussion boards/forums using vBulletin
- Crowdsourcing platforms: Salesforce Ideas, IdeaScale, and UserVoice
- Sales proposal generation using Qvidian (formerly Sant)