Online Marketing Strategy Development and Technology Selection, Implementation and Management
Swordfish can help you determine the best way to integrate online tools and techniques into your marketing initiatives. However, unlike most marketing firms—which stop there, at the recommendation level—Swordfish can go further and actually implement and thereafter manage these technologies and programs for you.
Some of the online marketing tools and techniques we work with include:
- Social media, Web 2.0 and viral marketing campaigns using Facebook, Twitter, LinkedIn, blogs and other technologies
- Search Engine Marketing (SEM) using Google AdWords, including landing page design and optimization
- Search Engine Optimization (SEO)
- Site performance monitoring using Google Analytics
- Online advertising using Google AdSense
- E-commerce platforms: BigCommerce, Volusion, PayPal, and Google Checkout
- Community discussion boards/forums using vBulletin
- Crowdsourcing platforms: Salesforce Ideas, IdeaScale, and UserVoice
- Automated sales proposal generation using Sant