Strategic Marketing Services
With so many markets available to pursue and products and services to offer, you need to be sure you're pursuing the right ones, and pursuing them right. Swordfish can help you do the heavy qualitative and quantitative analysis to verify market demand, capture customer requirements, position your company and products appropriately, and help you define a master plan to capitalize on market opportunities.
Some of the services we offer in this area include:
- New market/vertical sizing
- General market research
- Prospective customer inteviewing
- Go to Market (GTM) planning
- Corporate and product positioning
- Marketing Requirements Document (MRD) development